About

I never (ever) saw myself as an entrepreneur
and now I can’t imagine my life any other way.

Funny how the Universe always gives us exactly what we want right?

(Even when we don’t always see it for ourselves 😉)

Looking back on it now, my life has followed an unconventional path
that’s brought me to exactly where I’m meant to be.

Hey there! It’s so nice to meet you!

I’m Haylee, a website and brand designer for coaches, creatives and healers and my zone of genius is bringing all parts of you into the light, so that you can stand out and SHINE, with a beautifully designed and strategically built website and brand identity that attracts aligned clients and helps you get paid well for what you do well. 

With an eclectic blend as a NYU film school grad, world traveler, portrait photographer, and my healing background as a Reiki Master, I’m able to offer a holistic approach to design unlike anyone else. And quite honestly, my clients tell me all the time that what I produce is beyond their wildest website dreams.

My design philosophy is completely holistic and customized to YOU. I believe both stunning design and high-converting strategy are necessary to allow your website to work FOR you and to effortlessly attract clients who are 100% aligned with you and the transformation you facilitate.

My superpower is tapping into my intuition and my clients’ energy to bring to life both websites and brands that speak to who they are on a soul level, so that they can continue to deeply impact others with their incredible work and get paid well for what they do well.

I believe when you are all fully utilizing and expressing your innate gifts and talents, we all benefit and the ripple effect continues ever outward.

So what path did I follow to get to where
I am today?

Glad you asked.

After graduating from NYU film school a semester early (I loved it but was growing tired of NYC and craved something new and different), I decided to move to Florence, Italy for a year to pursue a photography program, focusing on photojournalism …And for the pasta and wine of course! 

Even though my family had traveled quite a bit growing up, living in Italy opened my eyes to the world in a completely new way and allowed me to travel more extensively.

Ever since I was young, I’ve been endlessly curious and fascinated by people, what drives them, what their stories are. I’m always down for a deeper conversation and diving into the fascinating eccentricities of life and philosophy.

Upon returning to the US, I decided to move “back home” to upstate New York. I didn’t feel compelled to stay in NYC. The energy, the nature and the slower pace of life close to my hometown was what I desired, even if it meant less job options.

I didn’t realize it at the time but finding a “normal” job just wasn’t for me.


*narrator’s voiceover: little did Haylee know, what was to come would be beyond her wildest dreams* 

I ended up working as a school photographer for four years (yes, I was the one trying to get your kids to smile!) and while it was long hours and lots of travel to all of the schools in the surrounding states, I met so many amazing people and really proved to myself that I could adapt to any situation. It also pulled me out of my shy shell, empowered me and allowed me to interact with so many different humans on a daily basis.

At a certain point, I knew this wasn’t what I wanted anymore and had this deep knowing that there was something greater available for me. 

Interestingly enough, pretty much everyone else in my family had their own business, but up until that point, it hadn’t felt like a real possibility for me. Job opportunities were slim to none in any creative fields in the area, so with a ton of support from my family, I decided to take the leap and start my own business as a virtual assistant. 

Quickly I filled out my client roster serving coaches and other creative entrepreneurs, and over the course of three years, I booked my business to capacity and brought on two team members to help support my clients. 

It became obvious to me that this freedom and ability to dictate my own life
was everything I had been looking for. I adored my clients and supporting them in
growing their businesses felt extremely rewarding.

But a few years in, I was finding it less than rewarding and more of a grind. I had moved away from the joy of owning my own business to feeling trapped, uninspired, and was missing more of the creative work. If there’s anything I’ve become good at and proved to myself over and over, it’s that even though it’s scary, I’m very in touch with myself, following my heart and great at a pivot. 

Through years of supporting online coaches and creatives behind the scenes in their businesses, as well as sharpening my design skills during that time, I decided that that was what I truly desired to do full time.

Flashforward through months of transition, I finally created the life and business I desired! Web design services slowly expanded into branding services as well and I can say with full confidence that now almost 4 years in, my business feels like home and supporting clients and building relationships in this way is deeply nourishing to my soul. 

Through all of the twists and turns over the years, it’s become clear to me that the Universe always has a plan and when we learn to trust in it, life can truly start to blow your mind!

Today, when I’m helping MY dream clients bring their design visions
out of their heads and into reality, I can see how my past business and life
experience has made me uniquely suited to support them as they grow into
the next level of their business journey.

Through our work together, my intention is that you walk away with a beautiful website and strategic branding that you’re insanely proud of, AND feel confident and
empowered because your design authentically represents YOU.

If you’ve made it this far, I bet you’re my kinda person.
Here’s a few quick things you’d learn about me over tea.

Places Lived:

Beacon, New York
New York City
Florence, Italy

Happiest:

Reading under a blanket on the couch or perched high atop a rock overlooking a stunning view (duality right?)

Personality:

Enneagram 9 (Peacemaker)
Manifesting Generator
INFJ

Top Travels:

India
Italy
Istanbul

Life & Biz Values:

Curiosity, dependability, loyalty, clear communication, honesty, and joy!

In love with:

My husband and our 2 cats

Foods I Love:

Anything Indian or Thai…
give me a curry with some heat and I’m set!

Drink of choice:

Earl Grey tea with honey

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